Disney can't seem to catch a break..
Link
and not too long ago...
Link.
I just find it vaguely.. creepy.. to not just say "We're sorry these people died, Disney is doing what it can to make sure this never happens.. etc..etc.."
Instead you have some sort of weird.. cult like.. description of its members. "We're saddened by the loss of a fellow cast member.."
A bit of branding within a condolence note?