Simple just got simpler.
I do hope this isn't a hoax but this is a great idea, a carton that perfectly boils an egg for you without water in a cardboard sleeve.
If this ever came to market, I would probably go for it. I love boiled eggs, but the hassle of making them puts me off, more often than not. The thought of just setting this off, making some tea and toast and having it ready really appeals to the lazy in me.
Its also made of recyclable materials as well, so I don't feel so bad.
Genius idea