That's right. The Nintendo mascot, Italian plumber Mario is an evil animal hater and must be stopped.
In the latest game he wears a Tanooki suit made of fur, so he is sending out the message that it is acceptible to wear fur as in real life Tanooki are skinned for their fur and now all the Mario fans will now go and buy Tanooki fur suits.
I would be more worried about the fans who went out and bought frog or penguin suits made from real frogs or penguins to copy Mario.
Dumber than a box of rocks and putting back animal support back decades at a time, I think its time Mario wore a PETA suit instead.