It seems that Abercombie & Fitch the american fashion label have decided that the antics of Jersey Shore, and in particular Michael "The Situatiuon" Sorrentino is not a good brand for them. Now they get a lot of free publicity for it, but its currently not the kind of publicity they want.
Time for some reverse advertising.
They are going to pay up a large sum of money for them not to wear anything by A&F. I wonder if they could pay up to have them specifically wear some other brand's clothes, instead of just not them?