I don't know why it is but brand name foods usually taste just that little bit better than the shop's own equivalent and so if I can, I always prefer to get the brand name products.
Kellogg's Cornflakes always taste better than the other brands, Coca Cola always tastes better than weak watery stuff shops brand.
Is there any basis to this superiority or is it just conditioning to accept that Brand Name foods taste better and in reality there is little to no difference?
Are there any shop brand foods that you think taste better than the Brand Name